It’s your story; tell it well
"What makes for a good author Web site?" prospective clients often ask me.
There are the obvious elements: A good author website should be like a grand hotel room. The location of every amenity and necessity should be obvious and easy to find. It should be engaging for book buyers and media friendly--a one-stop go-to spot that can give reporters and producers all the information they need. Elegant design and a little razzle dazzle never hurts either.
But what about the soul of a good author Web site? That’s what really differentiates sites once you get beyond the basics. And that’s a much more difficult quality to articulate.